
In an easy world, you could set up your website and wait for traffic to just come to your website. However, there are likely many websites focused on similar themes and topics as your own. Search engines must decide which websites to list on any given position in the search results for any given search query. Implementation of SEO best practices are critical to ensure your website captures web traffic for relevant search queries in search engines.
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Nearly 93% of web traffic occurs on search engines. If you want your website to be found, you need to be indexed on major search engines and ranked highly. Some other facts about Google and search engines in general
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- 75% of searchers won’t click past the first page of search engine results pages (SERPs)
- Google processes over 5.8B searches/day.
- Google processes over 2T searches/year.
- The avg. click-rate of position 1 in search results is 19.3% and position 2 is 10.57%.
- Every year, between 16-20% of all searches are brand new. They have never been searched for before.
- 60% of Google searches are performed on mobile devices.
- Google has 95% of the mobile search engine market in the U.S.
- About 33% of mobile Google searches are location-related.
- 50% of “near me” queries result in a store visit.
- 7 out of 10 Google searches for food occur on mobile devices
- 46% of product searches begin on Google.